About UTTOOT

Document Your Legacy, One Gem at a Time

At Uttoot, we believe science and artistry can co-create brilliance that lasts forever. As pioneers in the lab-grown colored gemstone industry, we’re rewriting the future of luxury — one ethically engineered stone at a time.

Our Vision
Founded in 2025, Uttoot emerged from a radical idea: what if the rarest hues of nature could be mastered by human ingenuity? We blend cutting-edge technology with gemological passion to craft stones of breathtaking color, clarity, and conscience — no mining required.

Why Lab-Created?
♻️ Sustainable Legacy: Zero environmental degradation. Minimal carbon footprint.
✨ Uncompromised Beauty: Vivid, flawless colors engineered to rival Earth’s finest.
💎 Accessible Luxury: Exceptional quality without the rarity premium.

Your Uttoot Diary: Where Science Meets Story
Our gem business diary isn’t just a logbook — it’s the chronicle of your role in a revolution. Track:
🔬 Lab Batch Insights (growth conditions, treatments, spectral data).
🎨 Color Innovation (formulas, client reactions, market trends).
🌱 Impact Metrics (carbon saved, ethical milestones).

“Legacy isn’t just what you leave behind — it’s what you build without taking from the Earth.”

Join the New Gem Frontier
Whether you’re a jeweler, scientist, or conscious curator, Uttoot empowers you to:
- Innovate Fearlessly
- Document Progress
- Inspire Change

Your journey is the blueprint for tomorrow’s gems.

The team

Shirley Jones

Founding editor

shirley@goodnews.com

Daniel Gray

Writer

daniel@goodnews.com

Sarah Woods

Writer

sarah@goodnews.com

Karen Sacco

Writer

karen@goodnews.com

James Calderon

Advertising & Partnerships

james@goodnews.com